Do you want what all that online hubbub is about? Then this is the book for you!
Happy New Year! I hope that you have sufficiently recovered from the holidays, so that you are ready to tackle those pesky New Year's Resolutions. Maybe this year, one of those resolutions - after losing weight and redoing the house, of course - was to start a blog, or some kind of online presence. If that's you (like it was me), then you HAVE to read this book.
I'm not the most media savvy person in the world. I did plan most of my wedding on Pinterest and I've been known to play a game or two on Facebook (yay Alpha Betty!), but I don't use Instagram or that bird one. However, with this book, that's ok. Vaynerchuk (what a great name, right? I feel like he should be a hockey player...) will walk you through the major social platforms available. His day job is working with major corporations to develop their online marketing footprint, so he's really good at knowing what is a good idea and what...well...isn't. He focuses on Facebook, Twitter, Pinterest, Instagram, and Tumblr.
One small caution, this book was written in 2013. For something about the ever-changing online space, I thought it was still very relevant. Vaynerchuk even addresses this issue several times throughout the book. I would guess, though, that for someone who uses any of these sites a lot, they may be able to point out a lot more changes than I saw because I'm not using them every day (yet). I don't feel like that overshadows this book. Vaynerchuk's ideas transcend the technology supporting them. Just take his suggestions and apply them to the new technology. As for me, I've got to learn how to crawl before I try to fly so what he said was very helpful to me.
If you are looking for some great information to explain why you might want to Pin the Tweet on the Facebook, check out this book and then I'll see you in the blogosphere...if I can figure it out.
Happy blogging...tweeting...pinning...Facebooking...whatever you do on Instagraming...